Faras Uganda, a leading ride-hailing services provider, has been honored with the Quality Excellence Award for the Most Reliable Ride-Hailing Service Provider in East Africa at the prestigious East Africa Brand Quality Awards (EABQA).
The recognition underscores Faras Uganda’s growing reputation for reliability, innovation, and customer satisfaction in Uganda’s fast-evolving transport and mobility sector.
Speaking after receiving the award, Mudhafar Hamad Kasaija, General Manager of Faras Uganda, said the accolade affirms the company’s commitment to delivering quality and dependable services.
“We promised our customers the best, and we are delivering just that,” Hamad said. “It is a good feeling to know that our efforts are recognized and that the people who use our services and technology are happy. This award is a testament to our promise and our continued commitment to innovation.”
Kasaija added that Faras Uganda is focused on enhancing user experience through technology-driven improvements.
“We further promise to innovate and improve our services and move with the times. At Faras Uganda, we are developing improved technology to give users of our ride-hailing app a new and better experience,” he noted.
The 5th East Africa Quality Brands Awards ceremony was held at the Golf Course Hotel in Kampala, bringing together leading companies, entrepreneurs, and innovators from across the region. The event celebrated organizations making outstanding contributions to economic growth, innovation, and quality standards in East Africa and beyond.
This year’s edition ran under the theme “Global Visionaries and Pioneers — Revolutionizing Quality Through Sustainable Innovation.” Winners were granted a Quality Mark, a regional badge of excellence that enhances competitiveness in African and international markets.
Patrick Nsubuga, Brand Ambassador of the East Africa Quality Brands Awards, emphasized that the initiative highlights the importance of sustainability and innovation in driving regional growth.
“At the heart of this celebration is trade — more than just the exchange of goods and services,” he said. “It’s a powerful tool for achieving the United Nations Sustainable Development Goals, ending poverty, protecting the planet, and ensuring peace and prosperity for all.”
The East Africa Brand Quality Awards recognize companies and individuals that consistently demonstrate leadership, integrity, and excellence in service delivery. The winners are selected through a comprehensive, independent market research survey assessing brand reputation, customer satisfaction, professionalism, and impact on job creation and regional development.
With this award, Faras Uganda joins a distinguished list of regional brands setting the benchmark for reliability and innovation in service delivery — a recognition that further cements its position as one of East Africa’s most trusted ride-hailing providers.
